Saturday 5 December 2009

Did Pavlov have the X Factor and not know?

Over the last couple of months, Saturday nights in the UK have been filled with TV programmes that celebrate the performances of people who are moving nearer and nearer to their personal goals. For it doesn't matter whether or not it's singing on stage in front of millions of viewers, dancing with a professional, attending an important business meeting or making a sales call to a new business, the patterns of behaviour that are encoded within us will determine our result in that situation.

Let me explain....
Think about you and your employment/business. Now, think about tasks that if you were to be honest with yourself, you may 'avoid' or find 'challenging' and if you are a small business owner, you may resonate with something along the lines of making a sales call or standing up to give a presentation that has a lot of weight attached to it. Take a moment to imagine you are in that situation and having to do that thing you find challenging.


For some people you may have 'imagined' or created a visual representation of the event in you minds eye. You may have 'gone back' to an event, or time, when you were 'doing that thing' and as you think about the finer details of the situation, you might also begin to feel slightly different as the internal sensation associated with that task starts to grow inside you and suddenly you notice you are feeling a bit 'different' now.

So what happened?
What's happened could be associated with Pavlovian Theory (1890's). Ivan Pavlov was experimenting with the saliva responses of dogs and noted that when presented with food, the dogs would start to produce saliva. Some reports go on to state that he then moved on to use instruments such as tuning forks, bells and others, to associate those sounds with the visual of the food that would condition the production of saliva (response) to the sounds of the instruments (stimulus), even without food.

Similarities can be seen between the imagery you created of the 'challenging task' and the feelings you produced as a result of thinking about that challenging task. Upon production of the image (stimulus), you produced a reaction (response) that you may describe in words as nervousness, procrastination, apprehension or some other description, depending on what you're thinking.

So why might Pavlov hold the key to having the X Factor?

Performance, in any context depends on a number of sequences firing together to produce the right 'frame of mind' to perform to 'potential'. By that, what I mean is that we react to information that comes in through our senses that creates the internal responses that govern our behaviour. That challenging task you were thinking of earlier, could you really do it if you put your mind to it? Do you have the elements that could be put together to complete it? Could you physically do it? Is there anything that realistically is stopping you? Or is what's stopping you related to how you feel about it?

Personal development techniques or psychology tools that take your mind through a different set of processes, slightly different to what you are usually used to, allow a person to create the required feelings that would enable them to take action in areas in which a person procrastinates, avoids, dislikes. Think about any situation in which you'd want to 'feel better doing it' and what you might look forward to achieving if that change could be made!

Desensitise or substitute?

These tools are often used in association with desensitising a person against a particular food, sometimes drugs, yet in a business environment, desensitisation of feelings associated with challenging contexts like sales calls or public speaking, or even coming into contact with a particular person could result in a person creating a much more attractive outcome for themselves. What makes this even more fascinating is understanding that instead of desensitising the feeling, other feelings can be substituted to meet the requirements of the task. Think about it like this. Instead of being anxious before a speech of some description and displaying the common behaviours associated with someone who doesn't enjoy public speaking, then conditioning a state/frame of mind such as 'supreme confidence' to be respond to the stimulus of public speaking can be achieved, eliminating any previous fear of the task and now approaching it with supreme confidence.

Perfection is unrealistic yet excellence is a level which we can strive towards. If your actions (responses) are driven by reactions to situations (stimulus) and the response you associate with situations can be changed, what would happen if you were to look at your situation, what you could change and what you might achieve if you can do that. In addition, if you could take your mind through a process that would allow you to experience preferred responses would you do it?

Thanks to the Pavlov, next time you are watching 'one of those programmes' and assessing the performance of that person, what is it they've got that you think you haven't and then think could you have it?


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